Multilingual marketing should be considered in every international marketing initiative. Yet, when it comes to web site localization, most businesses only go so far in creating a literal translation of their English copy. In this article, Christian demonstrates why SEO should be implemented in every language on the Web. If you fail to localize your translated text, you stand to do your business a great disservice.

The Internet landscape has changed over the past few years, and the rules of online marketing have changed with it. In this excerpt from his latest book, Brandon spells out how to create and distribute an effective press release.

In her first article for SitePoint, Mihaela examines Google's sustained effort at search domination. This comprehensive analysis looks at the role of web reportage in the search landscape, and the attempts by various entities, including Microsoft, at slaying the Google giant.

We all know forums are a great place for networking, getting advice, or getting answers to problems we couldn’t solve on our own. But did you know that your participation in a forum can drive high quality traffic to your site too? Josh explains why.

Give your fledgling site the kick-start it deserves! Here, Ken shows how careful and creative keyword research will gain your site links and visitors from the outset.

In this article, the first in a five-part series on optimizing your site through keyword research, Wordtracker's Ken McGaffin demonstrates how you can maximize traffic by performing structured keyword research, thus optimizing your site for the specific terms that you target.

Low traffic levels and buggy content can be addressed with one simple, cheap marketing tactic. In this detailed expose, Craig explains how error marketing can help web sites attract and keep visitors longer, while providing site owners with thousands of dollars worth of web site support services.

Is email dead? Dave Greiner, from Freshview, argues the point in this revealing interview, which also explores his thoughts on email standards, anti-spam technology, and more.

Having trouble keeping your email marketing efforts on target? Let Jeanne help you create a comprehensive email marketing strategy from scratch! This hands-on primer shows you how to build a strategy that lets you contact the right people at the right time -- with the right offer.

Are your SEO efforts hampered by any of the 5 most common SEO mistakes? They're not difficult to rectify ... once you know what they are! Johnathon explains them clearly, and shows you how to correct them, in this hands-on tutorial.