Multilingual marketing should be considered in every international marketing initiative. Yet, when it comes to web site localization, most businesses only go so far in creating a literal translation of their English copy. In this article, Christian demonstrates why SEO should be implemented in every language on the Web. If you fail to localize your translated text, you stand to do your business a great disservice.

In her first article for SitePoint, Mihaela examines Google's sustained effort at search domination. This comprehensive analysis looks at the role of web reportage in the search landscape, and the attempts by various entities, including Microsoft, at slaying the Google giant.

Give your fledgling site the kick-start it deserves! Here, Ken shows how careful and creative keyword research will gain your site links and visitors from the outset.

In this article, the first in a five-part series on optimizing your site through keyword research, Wordtracker's Ken McGaffin demonstrates how you can maximize traffic by performing structured keyword research, thus optimizing your site for the specific terms that you target.

Are your SEO efforts hampered by any of the 5 most common SEO mistakes? They're not difficult to rectify ... once you know what they are! Johnathon explains them clearly, and shows you how to correct them, in this hands-on tutorial.

Search Engine Optimization should be considered, and implemented, throughout the planning, design, development, and maintenance stages of your site's evolution. But where should you begin? And how will you stay on track? This complete checklist will show you how to conquer the challenge of SEO in your next project.

If you spend your SEO dollars - and all your time - attracting visitors to your site, it might be time to refocus. As Kent explains, if your site doesn't generate conversions, your search budget's wasted. He presents his top five tips for ensuring good - and growing - conversion rates.

Think you know AdWords inside out? As Tyler explains, the 10 worst AdWords campaign mistakes are easily made, but they're also easy to avoid! Take his timely advice to improve your campaign management and ROI.

Had any problems with your Google rank lately? In this detailed expose, Rodney charts the history of the notorious Google updates before explaining, in real terms, the effects these have had on webmasters, and making a call for better algorithms in the longer term.

If you've been focusing on Google to the exclusion of other major search engines, it's time to get your head out of the sand! In this insightful article, Greg shows how MSN is building a platform from which to challenge Google, and warns search engine marketers to give strong consideration to MSN in their SEO efforts.