SitePoint » Articles » How To Create A Modern Press Release http://articles.sitepoint.com/ 2009-05-27T14:00:00+00:00/> SitePoint How To Create A Modern Press Release Brandon Eley http://articles.sitepoint.com/article/modern-press-release The Internet landscape has changed over the past few years, and the rules of online marketing have changed with it. In this excerpt from his latest book, Brandon spells out how to create and distribute an effective press release. 2009-05-27T14:00:00+00:00 Build Site Traffic with Error Marketing Craig Eidson http://articles.sitepoint.com/article/build-traffic-error-marketing Low traffic levels and buggy content can be addressed with one simple, cheap marketing tactic. In this detailed expose, Craig explains how error marketing can help web sites attract and keep visitors longer, while providing site owners with thousands of dollars worth of web site support services. 2008-01-17T13:00:00+00:00 Dave Greiner on the Future of Email Matthew Magain http://articles.sitepoint.com/article/dave-greiner-future-email Is email dead? Dave Greiner, from Freshview, argues the point in this revealing interview, which also explores his thoughts on email standards, anti-spam technology, and more. 2007-09-30T14:00:00+00:00 Email Marketing Strategy: Shortcuts to Success Jeanne S. Jennings http://articles.sitepoint.com/article/email-marketing-strategy Having trouble keeping your email marketing efforts on target? Let Jeanne help you create a comprehensive email marketing strategy from scratch! This hands-on primer shows you how to build a strategy that lets you contact the right people at the right time -- with the right offer. 2007-02-27T13:00:00+00:00 Delegating Link Development: Outsource or In-house? Rae Hoffman http://articles.sitepoint.com/article/delegate-link-development If you're looking to delegate your site's link development tasks, you'll face the question of whether to use in-house staff or outsource the work. In this hands-on primer, Rae explains the key considerations you should address in finding staff and services, and shows how to ensure that outsourced and in-house link developers generate the results you want. 2006-05-09T14:00:00+00:00 Build Your Own Web 2.0 Application Using Fluff and Hot Air Matthew Magain http://articles.sitepoint.com/article/application-fluff-hot-air So you have a great idea that you want to turn into the Next Big Thing? Well, jump aboard the Web 2.0 bandwagon! The momentum that's building behind web applications means there's never been a better time to start reaping the rewards of your hard work. 2006-03-31T13:00:00+00:00 Get the Bug: Viral Marketing Unmasked Kent Lewis http://articles.sitepoint.com/article/get-the-bug-viral-marketing Viral marketing may seem like a hit-and-miss proposition, but with Kent's guidance, and his detailed review of several winning (and losing!) campaigns, you'll be well-positioned to create your own successful viral strategies. 2005-09-11T14:00:00+00:00 Achieve Results With Banner Exchange Stan Bogdanov http://articles.sitepoint.com/article/results-banner-exchange Whether you want traffic, branding oppotunities, or to target a specific audience, you can do it with a banner exchange... and Stan's handy how-to! Here, he explains the elements you should consider in finding the right exchange for your needs. 2003-12-12T13:00:00+00:00 Banner Exchanges Unmasked Stan Bogdanov http://articles.sitepoint.com/article/banner-exchanges-unmasked Want to join a banner exchange? Or are you wondering how well your current exchange stacks up? Stan take us inside the black box of banner exchange programs in this tell-all expose. 2003-09-07T14:00:00+00:00 Ad Technologies Put Users Second Alexei Petyushkin http://articles.sitepoint.com/article/ *s a lot of great desktop software developed by theThere open-source movement. In this article, Tim shows us a few cool tricks using GIMP, a free and open-source image editor. ; 2003-05-29T14:00:00+00:00