SitePoint » Articles » 20 Ways to Keep Clients Coming Back For Morehttp://articles.sitepoint.com/2008-04-17T14:00:00+00:00/>SitePoint20 Ways to Keep Clients Coming Back For MoreAkash Mehtahttp://articles.sitepoint.com/article/ways-keep-clients-coming-backDo you have a high turnover of clients? Constantly fighting to win new work? The answer could be looking you in the face every day -- your existing clients! Let Akash explain how and why client retention is key to freelance success.2008-04-17T14:00:00+00:00Take the Leap: First Steps in FreelancingBrendon Sinclairhttp://articles.sitepoint.com/article/first-steps-freelancing-2If you think freelancing is about being buried in design or code 24/7, think again. To achieve freelance success, you'll need to be a businessperson first of all, as well as part coder and designer. In this hands-on primer, Brendon helps you face the facts of freelancing, and prepares you to take the plunge!2007-09-09T14:00:00+00:00Aspiring Towards Auto-Pilot: Automate Your Business MarketingAndrew Neitlichhttp://articles.sitepoint.com/article/automatic-marketingDon't waste time on inefficient marketing tactics: set your promotions to auto-pilot! Andrew shows how to automate marketing strategies so that you can spend less time knocking on doors, and more time on the things you love.2004-07-22T14:00:00+00:00How to Market Your Business on a ShoestringAndrew Neitlichhttp://articles.sitepoint.com/article/market-business-shoestringYou're just starting out as a freelancer ...and you have $100 to spend on marketing! Do you buy advertising? Start cold-calling? Give up and head to the nearest employment office? Don't do anything until you read Andrew's take on the most profitable ways to invest that marketing budget.2004-07-06T14:00:00+00:00The Care and Feeding of Sales PeopleAndrew Neitlichhttp://articles.sitepoint.com/article/care-feeding-sales-peopleA good sales person can help shift your business into high gear; a bad one can drain funds and damage your future. Make sure your sales force is a success with Andrew's complete guide. If you're considering taking on sales people, read this first!2004-06-09T14:00:00+00:00Who Are You Dealing With? Client Background Check EssentialsDave Heckerhttp://articles.sitepoint.com/article/client-background-checkBefore you jump into an agreement with that hot new business prospect, spend a little time on research. How likely is the client to pay your invoice? Will you be legally able to enforce your contract? Dave shows how the all-important client background check can save you thousands.2004-04-25T14:00:00+00:00Make That Sale ... Without the Sleaze!Andrew Neitlichhttp://articles.sitepoint.com/article/sale-sleazeForget scripted selling! Increase your engagement-win ratio by pursuing the right jobs the right way. Develop trust and credibility by working with prospects to identify a fit between their needs and your offerings. Andrew reveals all in this handy how-to.2004-02-10T13:00:00+00:00World Domination for Small Web BusinessesAndrew Neitlichhttp://articles.sitepoint.com/article/small-web-businessesYou want to own the global Web development market? Ditch that inclusive marketing approach and narrow your focus to self-contained segments. Andrew presents the theory and practice of niche marketing, arguing that it's easy to be a big (and prosperous) fish when the pond is small. 2003-10-26T13:00:00+00:00Write Proposals That SellChris Yehhttp://articles.sitepoint.com/article/write-proposals-sellYou just lost another lucrative prospect? Sounds like it's time to sharpen your proposal writing skills. Packed with examples, Chris's hands-on tutorial will have you selling your services in no time! 2003-09-19T14:00:00+00:00The Web Design Business Kit Chapter 6 - Market Your BusinessBrendon Sinclairhttp://articles.sitepoint.com/article/kit-6-market-businessMarketing your freelance or small business should not be expensive - in fact, it should be very, very cheap. This chapter explains why! It explores different marketing vehicles and discusses the basics of marketing strategy. 2003-07-19T14:00:00+00:00