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Site Strategy : eCommerce

How to Pick a Shopping Cart: 7 Carts Reviewed
by Tim Slavin

Tim Slavin

Eager to integrate e-commerce functionality into your web site, but don't know where to start? Overwhelmed by the options? Let Tim do the hard work for you, as he puts seven of the most popular online shopping carts through their paces.

 

9 Deadly Startup Diseases—and How to Cure Them
by Daniel Tenner

Daniel Tenner

Got the germ of an idea for your own startup? Perhaps you’re wary of the afflictions that can beset new businesses. In his second article on web startup companies, Daniel examines some common ailments and what you can do to stay on top of them.

 

Why You Should Fire Your Clients And Launch A Product
by Daniel Tenner

Daniel Tenner

So, you want to start your own company—but should you follow a product- or a service-based business model? In this article, the first of two on web start-up companies, Daniel demonstrates why a product-based business is the hands-down winner!

 

Solve the Payment Processing Problem
by John Conde

John Conde

Not sure how you'll process payments through your ecommerce site? John's review of the major players is just what you need. After introducing the concept of third-party processors, he conducts a dollar-for-dollar comparison using different case studies for various merchant types, and his own calculator, which is available for you to use!

 

10 Easy Steps to a Horrible Ecommerce Site
by Jason Chance

Jason Chance

If you're about to launch into the world of ecommerce, or want to boost an existing site's revenue in the coming months, this article is for you. Jason's tongue-in-cheek advice will help you hone your approach to ecommerce, boosting customer satisfaction and your bottom line!

 

Ecommerce Site Owners' Guide to Holiday Sales
by Ted Sindzinski

Ted Sindzinski

Your holiday sales strategy is in full swing, right? Well, even if it's not, you still have time to make the most of the silly season, thanks to Ted's fantastic primer! He covers all bases, and shows you how to do the same, in this step-by-step guide.

 

Put your Money where your Mouse Is: 6 Payment Gateways Reviewed
by John Conde

John Conde

Ecommerce site owners face a critical decision as they choose a payment gateway. Different features, charge structures, and system setups combine to make the options complex, but John unravels the riddle in this comprehensive guide. He reviews 6 gateways in detail, and provides experienced opinion as to the benefits and pitfalls of each.

 

The Chargeback Challenge
by John Conde

John Conde

Chargebacks cause confusion and frustration to countless etailers. Understand and respond to chargeback requests quickly and efficiently with John's detailed primer, which defines different chargeback codes and offers tips to minimize chargebacks.

 

I Built an eCommerce Site in 2 Months for $99!
by Linda Christie

Linda Christie

It was certainly a challenge: have a fully functional ecommerce Website online in two months for under $100. How *did* this non-technical site owner do it? Linda tells all...

 

Cultivate Business Relationships On Your Website
by Justin Hitt

Justin Hitt

Targeting business clients is hard enough -- but building relationships with them online?! It may seem impossible, but Justin shows us how. If your site targets a business audience, then this article's a must-read!

 

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