You're #1 - Now Stay There!

Weekly Checklist

Check your rankings

It's important to check your search engine rankings at least weekly. Some of you may wish to check on a more frequent basis, while others can stretch it to every couple of weeks. Whatever the case, the important thing is to check them! The most popular and reliable ranking report software is available with WebPosition Gold. Using this software, you can track your own site's position, and keep an eye on competitors. One word of advice: Google has publicly stated that they will penalize anyone that repeatedly uses automated reporting software to check their rankings on the engine. To avoid problems, you can either check your Google rankings only when an update occurs (usually in the first week of the month) or check them manually as often as you want.

Read your subscriptions

Subscribe to the many weekly search engine newsletters that are out there. SitePoint Tribune and SearchDay are both great weekly resources with updates and news on search engine developments. Make sure you take time out to read them.

Keep up to date with SE news sites

Read the many articles and news available on respected search engine sites such as Search Engine Watch, Search Engine Guide and Promotion Base.

Visit your competitors

Visit the Websites of your biggest competitors and check for any dramatic changes they may have made to their content. View their source code from your browser and keep an eye on their Meta tags. A change in the content of their Meta tags is usually the first sign that your competitor is trying to out-position you.

Monthly Checklist

Keep content fresh

Keep your website content up-to-date and fresh. Check all your links and make sure the sites they point to are still there. Are your prices current? Did you remove that product you no longer sell? Keeping your content current will ensure that your site is optimally positioned for the most relevant search terms.

Keep optimizing

Make sure that the new page you added last week has the correct Meta tags and that text includes targeted keywords. Many people are diligent when they first optimize their sites, but when it comes to adding new pages, they forget that these too need to be optimized.

Use the Google Toolbar

Download the Google Toolbar. This great tool sits alongside your Web browser and has some very useful features. For example, it will show you the PageRank of each site you visit. This is a rank out of ten that indicates how relevant Google thinks the page is. The higher the number, the better ranked the Website is likely to be in Google search results. Using this tool, you can quickly see which of your competitors are doing better than you, and react accordingly.

Check backward links

Check on the links that point to your site. As you know, the quality and quantity of links that point to your Website can affect your search engine position. Using the Google Toolbar, you can view all "backward links" for the Websites you visit. Use this to find all the sites that point to your own Website and make sure they list your site correctly with your targeted keywords in the link text. You can also check on your biggest competitors and see which sites link to them -- contact each of these linking sites and see if you can encourage them to link to your site as well.

Keep up the good work

If your site has managed to creep up to top position on the search engines, you can bet you've dethroned at least one of your competitors to get there. Do you think they'll simply sit back and be happy with their lower position and reduced traffic? Of course not.

The reason you wanted to climb up out of search engine obscurity is what will motivate your competition as their site drops down the rankings. This makes maintaining your search engine position a time consuming but equally rewarding process. Out-witting your competition is a big challenge for any business -- but one that's certainly worth the effort.

The suggestions above are by no means exhaustive, but by following them you'll help ensure that you get to keep the great search engine rankings you worked so hard to achieve. Good luck!