Article
Introducing the SitePoint Personas
We recently decided to develop some personas to aid the design process here at sitepoint.com. It’s the first time we’ve ever developed personas, and we chose to experiment by combining a couple of approaches. What follows is the result of this exercise.
Before I introduce you to our new members of the family though, a few notes are in order:
- While these personas will no doubt be useful for us as we design the next version of sitepoint.com, they’ll obviously fall short of capturing the nuances of each and every single visitor. If you think we’re missing a huge chunk of our audience, then of course we want to hear about it, but please, there's no offense intended if the backstory of each of these individuals differs wildly from your own. For instance, we know not all teenagers are troublemakers; after all, these are fictitious characters.
- There are different opinions about the best way to create personas, as well as how useful they really are. If you’re curious about the process I followed, you can read all about it here.
- Are you wondering which SitePoint persona you identify with the most? Take our fun quiz to find out!
With that out the way, allow me to introduce the SitePoint Personas—a group comprising eight fictitious readers that we think do a fairly good job of representing a majority of our visitors. They’re separated into two groups: Returning Visitors and New Visitors. Let us know if you agree, or if you think we have it wildly wrong.
Returning Visitors
The Front-end Coder
Erin Kikuchi (28, USA)
Erin lives in Los Angeles and works as a web developer for a large movie production company. Any time a movie is released, her team launches a new site and email campaign to promote the movie. She considers herself to be an advanced level client-side coder and an intermediate PHP developer. She lives alone with a white Persian kitty named Ruffles.
Erin’s team consists mainly of Flash developers, so the majority of the HTML, CSS, and JavaScript coding falls on her shoulders. She mostly visits sitepoint.com to check the syntax for her code in the Reference sites, but has yet to purchase either of the hard copy versions.
Erin also keeps an eye on the tutorials and has recently started paying more attention to the blogs. She doesn’t use RSS, so she just checks the site for updates whenever she finds time. Erin does have a forum account, and used to interact with the forum community earlier in her career. However, these days she lacks the time, so has been unable to log in for a while. Other sites she visits include A List Apart and Think Vitamin.
Erin runs Windows Vista, and uses Firefox as her browser of choice, largely because of the useful Firebug plugin.
Erin makes buying decisions in a spontaneous fashion—for example,
she bought an Ajax book from Amazon purely because it had been authored by one of her favorite bloggers, with the hope that she might incorporate some Ajax into an upcoming project. In fact, the project didn’t go ahead, but she was happy with her purchase anyway.
Questions Erin asks herself when she visits sitepoint.com include:
- How do I find the correct syntax for the CSS border property?
- Are there any recent tutorials that are relevant to me?
- How can I find out more about whether this book is right for me?
- How can I contact customer support about the books I ordered?
The Workaholic Business Owner
Samuel Johnson (35, USA)
Samuel is originally from Seattle, but moved to San Francisco to establish a startup company. While he designed and built his company’s original web site by himself, these days Samuel spends less time actually designing and coding, and more time focusing on the expansion of his business. He has an intermediate level of understanding about client- and server-side technologies. Samuel shares an apartment with his girlfriend, Leila.
Samuel employs six people and his company is growing rapidly. He has purchased several SitePoint books over the years, which are displayed proudly on the office bookshelf for other staff members to read and reference. Samuel is happy to invest money in learning resources if it means that his questions will be answered.
Samuel subscribes to the SitePoint Tribune and the Design View email newsletters. He also reads lots of blogs, including TechCrunch, ReadWriteWeb, Seth Godin, and Joel on Software. Since he began using the FeedBurner RSS reader he’s begun to visit sitepoint.com, mainly to click through to a tutorial or to leave comment on a blog post, although he’s still quite a frequent user of the SitePoint Marketplace.
Samuel runs Windows XP and uses Internet Explorer as his browser. He follows SitePoint on Twitter, but likens Twitter to “drinking from the fire hose” and has used it less lately due to time constraints.
Samuel exhibits a competitive buying pattern. He makes decisions quickly, based on logic and the information at hand. If a product looks like it fits the bill for what he is after, then he’s likely to make a purchasing decision on the spot.
Questions Samuel asks himself when he visits sitepoint.com include:
- Where can I read about how to outsource work?
- Where can I find out about using social media to promote my business?
- How do I submit an article for publication?
- Do these guys run a podcast that I might be interested in?
- Where is the RSS feed for this blog?
The Forum Junkie
Raj Sumandra (19, India)
Raj lives in Chennai, India, and has just started working as a web designer for a large government organization. His workload is fairly light, so it frees him up to spend a significant amount of time posting in the forums. Raj’s passion is for good design, and he likes to enter the occasional contest on 99designs.com. He’s an advanced user of Adobe Photoshop, but is at intermediate level in the field of writing markup and code. Raj lives with his parents in a high-rise on the outskirts of the city.
Raj is a long-time member of the SitePoint Forums, and has clocked up over 3,000 posts. His main motivation for visiting sitepoint.com is to feel a sense of belonging; he has formed many friendships in the community, with moderators and advisers, and enjoys interacting with all of them. He also reads the articles regularly, and has written a few tutorials himself over the years.
Raj is also active on the Digital Point forums, although to a lesser degree.
At work, Raj uses Internet Explorer and Windows XP. He follows SitePoint on Twitter.
Raj responds to online advertising in a humanistic manner—he values the community associated with the company, and admires the brand. That said, he hates that sitepoint.com serves popups, and makes frequent reference to this in his posts. In spite of this, he’s a strong advocate for SitePoint products in the forums, and buys almost every book the moment it comes out.
Questions Raj asks himself when he visits sitepoint.com include:
- What are the latest unanswered threads that I may be able to help with?
- What discussion topics are hot today?
- Have any tutorials about design been published lately?
The Rebellious Teenager
Marco Gonzales (15, Australia)
Marco lives in Sydney with his parents and his annoying younger sister, Cherie.
He enjoys building sites with WordPress and is quite proficient at writing templates and tweaking PHP code, but lacks any real appreciation for good design. He owns a pirated copy of Photoshop, but is unsure of how to really use it.
Marco enjoys discussing the latest web development techniques and industry news (and plenty of other topics completely unrelated to web development) in the forums. Unfortunately, much of what he writes in the forums is uninformed and unnecessarily negative. He has developed friendships with other forum members, but at the same time has rubbed other forum members the wrong way with his snarky comments and immature behavior.
Marco visits digg several times a day, and is a heavy Facebook user. He’s also a frequent visitor to several CSS gallery sites, which he uses for inspiration in the design of sites that he builds—that is, he has no qualms about reusing another person’s style sheets without attribution.
Marco runs Windows XP and browses the Web with Firefox.
Marco has yet to actually purchase anything online, as he’s too young to have a credit card. He may consider asking his parents to buy an item for him, but to date he just downloads books and software using a peer-to-peer torrent-sharing network.
Questions Marco asks himself when he visits sitepoint.com include:
- Where can I find some free stuff?
- What private messages have I received?
- What forum threads are my friends reading and commenting on?
- Does SitePoint have a Twitter or Facebook account that I can connect with?