Review - Web CEO

Check Rankings

Along with the automatic submission of URLs, search engines haven't been too thrilled with software queries of their database. The quite legitimate thinking behind this is that if everyone did it, the call on their resources would be massive and the search engines' results for 'real' searchers would be dramatically slowed.

Having said that, it would be a little difficult to penalize those who did use software to query their databases, as the search engine has no way to know who's making the query, and could very easily penalize a site due to the actions of a competitor.

Used wisely, this tool can save you hours and hours of frustrating search engine review.

At the click of a button, you'll have extensive search engine ranking reports for key words within the various search engines. The software also provides competitor reviews along with a detailed history, the usual brilliant interface showing clear graphs, the ability to export the data or email it … you get the idea.

For a search engine optimizer, this feature alone would justify the cost of the software. It really is an astoundingly simple and well-presented report.

Analyze Link Popularity

This section of the software includes a detailed link review that shows you -- in different formats – the search engines from which your links are coming (alongside a comparison of the data that was returned the last time you ran the analysis). You can also check out your competition, and see which specific sites (and pages) are linking to you.

Easy printing of the results in a clear, concise format makes this tool a delight to use.

Part 2: Maintain your Site

The second section of the software is designed to help you maintain your site.

Control Site Quality

This tool has to be seen to be believed. The software checks out your site comprehensively and provides a series of easy-to-read reports.

If your site is large, the importance of having this type of review is easily understood. What would have been a tedious job takes just minutes with this tool's help.

Upload Files Using FTP

A nice, simple interface means Web CEO makes it a very easy process to move files around. There's no big technological advance here -- it's just nice to have this functionality in the package.

Monitor Site Uptime

Imagine you have a site that makes $10,000 a day. Now, if that site goes down for 3 or 4 hours, depending on the time of day, it could cost you $5,000.

That's a lot of beer money! Imagine what a few hours downtime could cost a big site!

Site monitoring makes sense. You know it does. I know it does. But, I'm not smart like you are. I take the easy way out and use the old fashioned method of crossing my fingers and hoping!

Sending notification via cell phone, email or pager, this site monitor service could save you big dollars. It's peace of mind for a very small additional cost.

Part 3: Analyze Your Visitors

The third area of the package helps you focus on visitor information -- and use it to your advantage!

Get Traffic Reports

I wasn't sure I should even try to describe the quality of the traffic analysis provided by Web CEO. But I guess I have to give it a shot.

Over the past couple of days, one of my staff has been hard at work setting up a comprehensive statistics analysis system for one of our sites. Bear in mind that the reason we know we need particular pieces of information is the result of years of ecommerce experience. Yet, it's a very comprehensive system.

Or so I thought.

HitLens, the reporting component of Web CEO, contains everything we thought of… and a lot, lot more. And it's far more detailed and relevant information than we could ever come up with, in a better format, that's easier to understand, and requires no effort to produce and collate the data.

The data we've analyzed so far has allowed us to increase the sales conversion rate on one of our Websites from 3% to 4%. And it was an easy win, thanks to the information Web CEO provided us.

That 1% increase gives us 12 extra sales a day -- some $3,000 a day, or over $1 million a year.

I really can't articulate the mind-blowing quality of the analysis provided in Web CEO any more clearly than that. From complete traffic analysis, to complete marketing campaign analysis, to full break downs of ecommerce activity, this really is an impressive service.

Drawbacks

Being a man, the last thing I ever do is read the instructions. Instructions are for wimps!

What I found was that Web CEO has a decent learning curve. Even though I've used a few pieces of software in my time, it took me a while to get my head around this one. But, that's hardly surprising, given the depth of the functionality available in WebCEO.

While the optimization advice is comprehensive, I thought one feature that would provide significant value and could easily be added might be a "This is how to get people to link to your site" section.

Commentary is provided on the off-the-page aspects, but (to use linking as an example) the report says, "You have x links in; your competitor has y links in." The comments tell you why links are important. But some specific information here on how to gain extra links (maybe even an example email that us site owners could send) would be very useful here.

Support

I had very little call for Support and, being a guy who is doing a review of the product, you can never be sure if the speed and quality of support I receive is what everyone else receives.

So as part of my due diligence of the software I searched the Web for comments provided about Web CEO support.

The overwhelming perception of the support offered with the software is one of a highly professional outfit fully committed to excellence in service. I'd go as far as to say the comments I found (and the people I spoke with) praised Web CEO support more than any other product support service I've ever seen.

Who am I to Judge?

Who am I to judge this piece of software? Good question!

I own 3 decent sized e-commerce sites. 1 of those sites once did $200,000+ in business in 2 hours. That was 2 years ago. That site continues to do very, very well.

Another site I started just 12 weeks ago already takes $10,000 per day. That site will be turning over more than $4 million annually within a few more weeks.

With that background, I know a little about Websites that work. And I measure stuff -- lots of stuff. Over the years, I've developed a very extensive spreadsheet that tells me everything I need to know about a site, and then some.

So, when I received my copy of Web CEO, I thought "What are these guys going to do better than me? Nothing! That's what!" I'll just have another bite of my Humble Pie and then continue.

According to the Website, Web CEO is:

"… the world's best software package of ten tools that helps you promote your site in search engines, intelligently analyze your visitors, and easily maintain your online estate."

I say, "Web CEO is a piece of software that will take you step by step through the process of developing an extremely successful Website. Web CEO makes it simple to effectively manage your Web business with a minimum of time and effort."

Conclusion

Every interaction I've had with this software tells me to highly recommend Web CEO.

From the incredibly easy interface -- which is very, very impressive and easy to use -- to the quality of each module within the software, to the time savings it offers, to the reporting features, this product is really outstanding.

There's a bit of a learning curve involved in getting to know the software, but with such a comprehensive tool, that's only to be expected. And, as I said, the product support really is top-notch, so if you're ever stuck on a problem, you can rest assured that help is close at hand.

Web CEO is not just a search engine optimization product. It's much more. In fact, this is the most complete and user-friendly Website management tool I've used. Check it out for yourself.