January 01, 2002

Mr. Joe Jones
999 Hunt Drive
Ft. Lauderdale, FL 33066
306-999-999
email2@email.com

Dear Mr. Jones,

After our phone conversation, I have researched all aspects of the Website that you are interested in developing. I am happy to say that I have come up with a solution that will not only improve your customer retention, but will also raise your profit level. The site I’ve proposed will be the only Website out there that sells this product, and it will allow customers to buy your product for a lower price than they’d pay at your competitor's stores. Below you will find my ideas for developing this innovative Website.

With 5 years’ experience as a programmer, I have the capabilities to provide you with the requested Web development work. I can complete this project well under your budget of $5000, and in less time then you have scheduled. Also, I will develop your online store with the latest innovative software. For just $200, we will be able to have customized control of this software, saving you at least $3000. With the saved funds, we will be able to market your site to the full extent that you described at our first meeting.

In summary, I’ve found a way to save you $3000. I will be able to complete the backend of the Website, Web graphics, design, marketing, and installation of the product software for $4200. I will be able to start the project on January 09, 2002 and I will have the project completed no later than February 28, 2002. If you’re interested, please feel free to contact me. I look forward to hearing from you.

Best Regards,
Jane Smith