All-Flash A Fast Track to Failure

Who's To Blame?

So who's fault are the problems around Flash usage on business sites? Do the issues arise because Flash as a medium is inappropriate, or because the designer has misappropriated the technology for the wrong purpose?

The overall feeling of most Web professionals today is that excessive use of Flash in general, and more specifically, the use of the technology on business sites, is most definitely not the fault of Flash itself.

The problems lie in the fact that Flash, like many other Web technologies, is a fairly simple tool for the "have a go" amateur to "cobble something together" with.

However, dedicated Flash designers tell me that, like many Web technologies (such as scripting languages like PHP and ASP), Flash really takes years to master.

Dedication, experience and an understanding of the Flash medium enables designers to use it very effectively and efficiently to enhance a Website's overall look and feel, and communicate particular messages.

Thus the "My friend knows Flash" approach for a business Website whose primary purpose is to serve information and attract customers is a killer every time.

When Flash Is OK...

As I said earlier, Flash is not a bad tool, it just needs to be used in the right way, preferably by a talented and experienced Flash designer.

Good uses of Flash for business Websites would include:

Visual product explanations

Used to describe the workings of a product, or in visual help explanations, Flash can be really useful.

Interactive maps and diagrams

Flash can be advantageous in sites that require highly visual content, such as real estate sites. Here, a walk through of a blue-print or site diagram could be most helpful to prospective clients.

Non-essential enhancements

Flash can be useful in the creation of extras such as logos, teasers and small effects purely for visual enhancement -- provided restraint is exercised.

Don't Let Flash Kill Your Business Site

Well, probably the most important thing that we, as site owners, developers and designers should pay heed to, is the fact that Flash may be easy to learn, but it requires a dedicated professional to implement it effectively.

Also, keep in mind that the all-Flash business site is usually a nightmare for both users and search engines, and that you should always provide HTML if you really must go this route.

Flash is not a great medium for textual content: you wouldn't put all your text in gifs, so don't put all your written content in Flash!

And finally... used sparingly and thoughtfully, Flash can really give a Website that polished, professional look. But, used by amateurs, or negligent designers, it really can kill your business Website.

Remember, your business site's not for you, it's for your users!