Article
Dynamic Site SEO Tips and Hints
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CGI/Perl
Path_Info and Script_Name are environment variables in a dynamic application containing the complete URL address, including query string information. The solution is to write a script that removes all the information before the query string, thereby making the remaining information equal to a variable, and then using that variable in your URL address. Again, optimization is required to show up in the top editorial listings.
Apache Software
The Apache server has a rewrite module (mod_rewrite) available for Apache 1.2 and beyond that converts requested URLs on the fly. You can rewrite URLs that contain query strings into URLs that can be indexed by search engines. The module doesn't come with Apache by default, so find out from your Web host whether it's available for your server.
Paid Inclusion Programs
Most major search engines now offer paid inclusion and trusted feed programs based on refresh indexing or cost-per-click. Engines that offer such programs include AltaVista, AskJeeves, FAST, Inktomi, LookSmart, Lycos, and Teoma.
These programs alone are not good enough for search engine positioning. To have your dynamic sites indexed through XML feed, first ensure the site is properly optimized using professional optimization techniques.
Good search engine optimization (SEO) contractors have access to Web-based automated feeds. These offer creation and management applications that generate XML-optimized feeds for multiple search engine inclusion programs. Professional SEO technicians can map any large ecommerce site's entire catalog, generating an automated XML-optimized feed.
The key to this XML procedure is keyword matching between the dynamic site content and various search engine databases. Using special filters and parameters, this process then generates thousands of keywords with page-specific meta information. The result is a distinctive representation of each product page on the target search engine, and a more accurate representation of your dynamic site, services, products, etc.
Key to Search Engine Visibility
Internet users search with mind-boggling combinations of your strategic keywords. Users at various search levels must find you before they find your competition. That's why keyword analysis and research is so important to the success of your SEO campaign. Professional optimization techniques such as copywriting, coding, and editorial linking are also important for top positioning on major search portals.