Interview - Rachel Andrew, Dreamweaver Task Force

What do you think is the 'next big thing' for the Web? Do you see Rich Internet Apps (e.g., with Flash remoting and ColdFusion MX) becoming common or even replacing the html paradigm?

I’ll just get out my crystal ball! I don’t know, I think that (x)html is going to be the main focus of client-side Web development for a long time yet. I think there is certainly a market for rich Internet applications, and I imagine we’ll see more large scale Flash offerings as time goes on.

However, with the purpose of so many sites being to publish content, and to allow the access and indexing of that content, we are going to be marking up content for some time yet! I think that the development that will make most difference to the average developer in the near future will be the increase of people accessing the ‘net through mobile devices -– Web phones and other handhelds.

How did you start in this profession?

Totally by chance! I’m a trained dancer and singer and had it not been for the fact that I became a mum I’d probably be still doing something theatre-related. I got my first computer when I was pregnant, and I didn’t really have any intention of doing very much with it.

However, my ISP had just started to offer Web space with their accounts and they had some excellent tutorials on ‘how to create a Web page’ which, as this was in the days before visual editors, were tutorials on how to write HTML and basic JavaScript. It wasn’t my intention to learn how to do this because I might be able to make a career out of it, I was just having fun, and learning something new. It was quite a surprise when people started offering to pay me to design sites for them!

By this point I was starting to realize that my skills were far stronger on the development side than design, so I began to focus more on the backend: server-side scripting and database development. By the time my daughter was three and I needed to go back into full time employment, I was well placed to land a job working as a Webmaster for an organization.

I now run my own company, but I still feel as if I’m learning as much now as I was in those early days. I have to devote a lot of time to learning new skills and refining my existing ones, but that’s the fun of it for me. There is always a sense of achievement. Almost every day I can pinpoint a moment where something clicked, or I have written a piece of code that I’m proud of, or I’ve designed an application on paper that I am really looking forward to getting stuck into and building. Yeah, I’m a geek... But a happy one!

What are the biggest changes you’ve seen since then?

I think I was very lucky to start when I did. At the time there was HTML, some very basic JavaScript and relatively basic server-side scripting using cgi. However, most of the sites that were being produced were static html sites, and it didn’t take too long to get to a point where you had enough skills to compete. For someone coming to the profession now, the landscape is going to look very different. There are so many directions that you can go in, so many technologies that you could be learning and of course, everyone you speak to will have a different opinion on what is best to learn.

The biggest changes are probably in the fact that the Web has become big business. Having a Web presence isn’t an optional extra any more. The first thing that many people do to find out about a company is to look on the Web. If a company doesn’t have a site, or their site looks dreadful, people take that into account when deciding whether to use that company’s services or buy their products – in the same way that you might not buy from a store that was dirty and untidy.

Also, there’s an increasing move away from static sites to sites that are ‘Web applications’. Even small-scale clients want to be able to update their content themselves, they want interactive features, to provide members-only content, and so on. This means that individual Web designers either need to learn the technologies necessary for building these features, or work together with other individuals who can. A lot of people are feeling pressure to be able to ‘do it all’ right now, and there’s a danger to spread yourself to thin when learning all these technologies. Often, the best thing to do is decide where you are going to be an ‘expert’ and then, if you are working alone, get together with people who can offer the skills you don’t have.

When you’re hiring, what do you look for?

People who “get it”. People who love learning, and can talk with passion about the work that they do and the projects they’ve been involved with. People who keep their skills up to date, who can talk about current issues in Web design or development, and who can see the big picture outside their own particular skill-set.

When you work with people who are enthusiastic about what they do, and who are keen to try new things and hammer out ideas as opposed to just ‘doing what we always do’ it creates a really productive and enjoyable environment. Those are the kinds of people I want to work with.