Building a Content Rich Website

Hiring Content Providers

This is the rich man's way out! Pay someone else to create content for you.

Content providers come in different forms.

· Freelance authors are writers-on-contract, who will submit articles on a pay-per-word/article basis.

· Full time writers and content providers are employees who will provide professional-quality material for a regular salary. While this could turn out to be expensive, it might still be cheaper than trying to acquire the skills on your own.

Syndicating or Licensing Content

Syndication is an interesting model to get quality-content from experts at reasonable cost. Content created by an individual or company is displayed on other partner Websites or eZines, in return for a payment (flat fee or percentage of revenue generated) or sometimes even for just exposure on the partner's Website.

Licensing content for a specified period, on payment of a licensing fee, is another option.

You might consider syndicating or licensing content from:

· News services that provide brief updates and news flashes on a variety of topics

· Content aggregators who collate information on a topic from around the Web

· Magazines and Newspapers

· Content-rich niche portal sites

· Other Websites on your topic

Some General Tips For Website Content

Providing highly informative, entertaining and original content is only one part of the success formula.

A Webmaster who imbues their site with a part of their own personality makes their publication unique--and sets it apart from the pack. If a Webmaster can successfully convey to the reader their values, ideals, ambitions and attitudes, your readers come to believe they know you, the Webmaster, personally; they identify with you, trust you, and respect you.

Here are some ideas:

· It's ok to be opinionated or state your point of view

· Always give your reader top priority

· Stick by your values and ethics

· Be emotional, not rigidly logical

If you love what you create on your site, it will show in your work. And your readers will feel it too.