Building a Content Rich Website

Discussion Lists

While feedback is a one-to-one communication, a discussion group permits many-to-many interaction, since every email sent to the group is distributed to each member.

Here's what you can do:

- Create a discussion group using one of the free or pay-services.

- Announce it on your Website and eZine and invite everyone to participate.

Readers could debate controversial articles and news stories, discuss other issues related to your topic and share their views and opinions with other readers.

The material generated in such lively debate could again be used as the seed to grow content for your site.

Forums

An electronic bulletin board is a Website where a visitor can read messages posted by others, and respond by writing another message on the board. This reply is also displayed for others to read, producing a growing list of discussions on related topics.

After a reasonable period of time, the messages under a particular topic can be encapsulated into a feature article or other form of content on your site.

Chat Rooms

Real-time online chat is a fantastic interactive tool - but with unavoidable limitations. Chat events permit the creation of innovative pieces of content like

- Interviews with participants, especially experts and celebrities

- Discussions on featured topics and issues

- Workshops and seminars for your visitors

Transcripts of chat sessions - edited for continuity and flow of the conversation - make for exciting content.