Article
About the Author
Dr. Mani Sivasubramanian
Dr.Mani is Webmaster of the
Ezine Marketing Center,
and an expert commentator on Ezine Publishing and Marketing.
Building a Content Rich Website
What makes a Website attractive to a visitor? The content it provides, of course.
You might run a wonderful advertising campaign; develop viral marketing tools and attractive affiliate programs. But unless your Website is rich in content, the traffic spikes that result from your efforts will only be transient. Content that is useful, valuable, informative, educational or just plain entertaining can attract and retain an audience better than anything else.
Anyone can create a content-rich Website by following a few key points:
· Be disciplined
· Update your site regularly
· Know how to create content, or where to find it
Discipline and Commitment
To create your content-rich Website, you need tunnel vision and a laser sharp focus. In a word; self discipline. It's easy to waste hours, even days, clicking your way from one site to another. Don't let yourself be distracted: limit your online content explorations only to Websites and resources that are directly connected to your site's subject.
Discipline also extends to content creation. Successful writers do not wait for inspiration before beginning their work. Instead, they develop a regular writing schedule, and they stick to it. Wether they feel like it or not, they sit down at a desk and write.
You too must develop a schedule to add content to your Website, and follow it. Nike has the right idea - 'Just Do It'!
Regular Updates to your Website
Nothing is deader than an untended Website.
Regularly updating or modifying your Website's content gives you an edge over the competition. People will keep returning to your site if they notice something new to see, learn from or enjoy each time.