Banner Exchanges Unmasked

Due to the fact that almost no networks provide any tangible information about their reach, or make their member lists publicly available, the reach and quality evaluation is omitted from this evaluation.

The network listing is in alphabetical order, and the evaluations are either absolute or grade-based.

The grades include:

1. non-existent
   
2. primitive/amateurish
   
3. adequate
   
4. professional

Network: 1adexchange
URL: www.1adexchange.com
Exchange Ratio: 1 for 2
Statistics: 4
Targeting: 2
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 4

Network: adbunker
URL: www.adbunker.com
Exchange Ratio: 1 for 2, 4 for 5
Statistics: 2
Targeting: 2
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 2

Network: adendum
URL: www.adendum.com
Exchange Ratio: 2 for 3
Statistics: 2
Targeting: 3**
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 1

Network: bcentral
URL: www.bcentral.com
Exchange Ratio: 1 for 2
Statistics: 2
Targeting: 3
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 1

Network: e-bannerx
URL: www.ebannerx.com
Exchange Ratio: 2 for 3
Statistics: 2
Targeting: 4
Banner Sizes: 468x60, 120x60, 120x600, 125x125
Rich Media: supported
Max Banners: na
Interface: 1

Network: neobanners
URL: www.neobanners.com
Exchange Ratio: 1 for 2
Statistics: 3
Targeting: na
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: 8
Interface: 3

Network: hitexchange
URL: www.hitx.com
Exchange Ratio: Flexible
Statistics: 1
Targeting: 2
Banner Sizes: 468x60, 400x40, 400x50
Rich Media: not supported
Max Banners: 8
Interface: 3

Network: exchangead
URL: www.exchangead.com
Exchange Ratio: 1 for 2, 3 for 4
Statistics: 2
Targeting: 2
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: 8
Interface: 2

Network: free-banners
URL: www.free-banners.com
Exchange Ratio: 1 for 2
Statistics: 3
Targeting: 3
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 2

Network: linkbuddies
URL: www.linkbuddies.com
Exchange Ratio: 1 for 2
Statistics: 2
Targeting: 3
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 2

Network: probe.prohosting
URL: www.probe.prohosting.com
Exchange Ratio: 1 for 2
Statistics: 3
Targeting: 1
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: 5
Interface: 1

Network: rle-network
URL: www.rle-network.com
Exchange Ratio: 4 for 5
Statistics: 4
Targeting: 4
Banner Sizes: 468x60
Rich Media: supported
Max Banners: unlimited
Interface: 4

Network: trafficflame
URL: www.trafficflame.com
Exchange Ratio: 4 for 5
Statistics: 2
Targeting: na
Banner Sizes: 468x60, 120x600
Rich Media: not supported
Max Banners: na
Interface: 1

Network: vesperexchange
URL: www.vesperexchange.com
Exchange Ratio: 1 for 2 (basic)
Statistics: 2
Targeting: 2
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: na
Interface: 2

Network: worldbe
URL: www.worldbe.com
Exchange Ratio: 1 for 2, 1 for CTR-dependent
Statistics: 2
Targeting: 2
Banner Sizes: 468x60
Rich Media: not supported
Max Banners: unlimited
Interface: 2

* Maximum number of banners allowed by the network is not only a limitation to the participant, but also an indication that the network is likely to be facing (or might soon face) productivity problems. Setting limits for the number of banners allowed per member is an obvious attempt to resolve such problems at the expense of members, which is never justified.

** I can’t help wondering how targeting by age can possibly work… there’s something wrong with that statement!