Turn Your Autoresponder into a Lead Generator

By now, most of us know what autoresponders are. What they basically do is reply to an email/request for information with a pre-written response. For example, many websites have setup an autoresponder that when queried (usually by receiving a blank email message from someone wanting information), sends back a prewritten response listing product prices.

The method I’m going to show you, takes autoresponders to the next level. The first thing that you need to understand is that forms are much more appealing than email addresses. People would much rather enter their email address into a form, hit submit, and receive the requested information in their email than open their email client, send a blank email to pricelist@somesite.com, and wait for a response.

To get an idea of what I’ll be talking about for the rest of this article, pop up
this page in your browser.

The big advantage of a form like the one at the URL above is that because of its size, it will easily fit into most navigation bars. Secondly, because you are providing quality, free information about something you sell, the recipients of your articles will come to view you as an expert on your topic. You can insert a short ad at the bottom of the article for your product, and people will be very receptive to it because:

a.) They requested free information about a particular subject, and they received it. If the article is well-written, and useful, you will become, in their mind, an expert on that particular product.

b.) Since they are requesting information about a specific product, they obviously are interested in purchasing it.